Knoji Corporate Responsibility & Brand Values Scholarship

At Knoji, we seek to promote positive brand values. In today’s rapidly-changing world, it is more important than ever for businesses large and small to make a positive impact. Tomorrow’s winning brands don’t just focus on the bottom line, they incorporate positive values and live those out every day to make a positive impact on their communities and the world. As a leading consumer knowledge site, we at Knoji believe in promoting greater transparency among brands so that consumers can be more informed and make smarter purchase decisions. We encourage brands to communicate their values clearly and openly, and for consumers to research the brands they buy from.

Share your favorite brand and why you believe in them and win $1,000:
Create a short YouTube video (2 to 3 minutes in length, no longer than 5 minutes) to share your favorite brand which you think is having an awesome positive impact. Describe the brand, who they are, and what they’re all about. Maybe you can influence other people to check them out! We’ll share select videos on our social media channels to give their brand message greater exposure.

In your video, you must answer the following:
-Identify the brand, where they’re located, and what products or services they provide.
-How is this brand making a difference? What are their brand values?
-Why is this brand’s mission meaningful to you personally? If possible, share a story or personal anecdote that illustrates this.
-Why should other people buy from this brand?